I’m a big fan of WordPress frameworks, Themeatic from Themeshaper along with some of his Themelets (child themes) being one I particularly love because of its focus on words and content rather than slick javascript and things blinking and flashing!
The Thematic WordPress Theme is an amazing theme, back-end and design wise. I fell in love at first sight. Even among all those “premium” news and magazine style WordPress themes, I’ve never seen such a complex and also organized back-end.
Over one third of our time we spend online is spent on social networks, Facebook has over 150 million users, Twitter over 3 million and there’s been a blog created almost every 5 seconds. So obviously reports about the rise of social media spending pop up.
But with it, also reports about the lack of proper information. Nobody questions the fact IF you can use Facebook, Twitter,… for business, but HOW? What is the best social media set-up?
Before you start reading, this is not a ‘how to’ with an explanation… it’s a ‘how to’ with lots of questions. Depending on how you want to communicate (or engage) there’s a difference between two basic set-ups.
Another quick screencast on How I share news on Twitter using bit.ly…
Sharing links on Twitter using bit.ly from roger on Vimeo.
You can find me blethering most days on Twitter as a Social Media Consultant.
Does this sound familiar?
Christmas dinner.
A time where friends and family gather ’round a Christmas tree and stuff themselves with lots of food. For some of them it has been a year since last time they’ve seen each other so there’s a lot of talking going on.
At one time or another the question pops up: “What are you doing right now?”. I explain (again) where I work and what I do (basically sell theater tickets and try not to screw up) and if they’re smart, they shut up and don’t ask any further. But there’s always one smart ass uncle around the table, he’s the one that always has some controversial opinion about something political just for the hell of it.
So I tell about social media and get a lot of confusing faces, it’s like teaching algebra to toddlers… it just doesn’t work.
I’m making this post to list my 10 Essential SEO Tools, in response to a Tweet made by Roger who works as a Social Media Consultant about this article: 10 Great SEO tools and resources. Roger invited me to write my own list because I said that the list Josh Chambers published at Viget.com missed quite a few essential tools…
So here are 10 SEO tools that I use regularly and consider essential:
Okay, so you know what you want to do with social media. But can you treat your online consumers the same way like you treat your offline consumers? Do the same rules apply? How do you make the transition from broadcasting to the ‘engaged’ online community?
In a way the same rules apply, but they’re slightly different between online consumers and offline consumers. The biggest difference is the amount and the quality of information they get exposed to and how they use that information in their decision making process.
· Short attention span. Depending on who did the research you’ve got from 1 nanosecond to 2 seconds to catch someone’s attention. Online, it moves even faster. · They filter more information. Because of the information overload they develop the necessary skills to filter more efficiently and more quickly through it all. This means you have to strip down your information to its essence.