Network
How to Sell Social Media – Twitter
One of the questions I’m most asked is how do you sell social media to your boss or client. Sure, we’re in the space and can see the numerous benefits, but how does that transfer to a wary client?
10 Tips to Integrating Social Media with Marketing
It is extremely important that every business drive social media through traditional marketing practices…. and vice-versa.
Why Social Media Purists Won’t Last
I’ve got news for you. In the world of business, all that talk will get you exactly nowhere. Conversations do not ring the cash register. Engagement does not sell more product. Talking with people just means you have to take time to listen which prevents you from spending valuable time selling more product.
Hiring For Social Media: What I’d Look For
Social media-exclusive jobs are okay for now, as foundation building for companies needing to learn the ins and outs, understand intent and strategy, and educate their internal folks.
The Ultimate Beginner’s Guide to Email Marketing for Your Blog
Email marketing complements your blogging in a different and even more powerful way than social media. There’s a surprising amount most people don’t know about using email to further their business marketing, especially in conjunction with a blog