One of the questions I’m most asked is how do you sell social media to your boss or client. Sure, we’re in the space and can see the numerous benefits, but how does that transfer to a wary client?

It is extremely important that every business drive social media through traditional marketing practices…. and vice-versa.

I’ve got news for you. In the world of business, all that talk will get you exactly nowhere. Conversations do not ring the cash register. Engagement does not sell more product. Talking with people just means you have to take time to listen which prevents you from spending valuable time selling more product.

Social media-exclusive jobs are okay for now, as foundation building for companies needing to learn the ins and outs, understand intent and strategy, and educate their internal folks.

Email marketing complements your blogging in a different and even more powerful way than social media. There’s a surprising amount most people don’t know about using email to further their business marketing, especially in conjunction with a blog

Twitter’s Geotagging feature allows users who opt-in to the service to selectively Geotag their tweets with their exact location and provide more context to users about their surroundings. This great new functionality allows you to join into a local conversation and annotate the world around you as you travel from one place to another

I also wanted to briefly discuss the 10 different ways to maximize LinkedIN. It is extremely important to use LinkedIN for lead generation, job search, and professional networking. Let’s get to it.

As a marketing professional, I’m a keen student of human behaviour. One of the things that never ceases to amaze me, is when I see intelligent businesspeople looking for answers in all the wrong places.