It’s like looking in the mirror..only not

If you ask one of the people on Twitter “Why are you using Twitter?” I think the proper answer would be “to interact and establish relationships with other people” whether its personal or for business, but when someone answer your question by saying “I just follow the people that I know and the people that I’ve met personally before” then you should probably shout at them and say “Go and use Facebook, thats why its there!”.

I use Facebook to contact with my friends overseas and share pictures and stuff, but I’ve never used Facebook to meet new people because I thought its just too creepy for me, or it is a little dangerous to have a lot of information exposed to a total stranger.

That’s why Twitter is considered an amazing web service, it allows you to follow anyone you want, at any time, and any place, but you are making a really big mistake if you just follow the people that you JUST KNOW or people that you MET IN-PERSON, you need to get yourself out of the box that you’re making for yourself, for example, if you are a blogger and you want to succeed you need to follow bloggers like Robert Scoble @Scobleizer, you need to follow Darren Rowse @problogger , whether you are living in the North Pole or in the middle of the ocean, you must not strict yourself to your circle of friends, you need to get out there and start following people that you haven’t met personally before but they share their knowledge and give you their opinion about anything you want.People who follow their personal friends or have a small circle of friends that they follow on Twitter are like a blind man with a group of guides, you can’t see or feel anything outside that circle, you don’t know about anything until someone in that circle shows it to you, you are weak when you are not following new interesting people, and you get weaker and weaker if you keep doing that, if you are using Twitter for marketing and you are being followed by 1000+ and only following 30 of them then there is something wrong, following new people and asking for their opinion might help you in updating your brand/company/web business and making it bigger, because everybody is full of interesting ideas, that’s why people like Gary Vaynerchuk @garyvee are so good at what they do, he always asks for opinions on anything, if you check his following list you would probably find out that maybe he didn’t meet 20% of the people that he is following, but he followed them because he knew that he will gain knowledge and ideas through them,and by using this knowledge he updates his business and keeps it fresh and make it bigger year after year, Gary didn’t strict himself to a small circle of friends and said “Whatever, I’m just going to follow my friends that I’ve met before or grew up with”, that’s the reason of his success, so if you are into Social Media and Marketing, you need to get out of the stupid box you made for yourself on Twitter and follow more people, that’s the purpose of using Twitter.

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Forget expensive trendwatchers.  Most of them are now discovering Facebook and god forbid if you mention Twitter.  As soon as someone calls himself a trendwatcher, he/she is a late adopter at best.  You’ll pay a lot of money for something most of your competitors already know.

Managers don’t have the time or the skills to do the necessary research.  That’s why they hire employees, but they all have a job to do. Being creative online takes time, and face it, with smaller budgets, fiercer competition,… time spent on something that doesn’t immediately adds value to the company seems like time wasted.

I think it was Tom Peters who said CEO’s should hire kids.

Especially since a lot of the social media opportunities require a certain level of being savvy enough to understand and more importantly, to find them all.  Your solution, hire a few kids to spend some time with the company.

·   Kids have all the time in the world
·   They are more keen to try new things
·   Ever since VCR’s came into the living room they are more techsmart
·   It’s cheap.  You could probably seal the deal with a month’s supply of pizza

The company checklist

· Don’t overthink the group of kids you want to use.  It really doesn’t matter where they’re from, what they believe in or how old they are.  As long as they know how to use a computer you’re good.

· Give them at least one day to get used to the environment and each other.  Try to put them into a room that sparks creativity.
 
· Toys, crayons,…  No Wii’s or Playstations though, you want them to focus.

· Give them their assignment after they are settled in, this will prevent someone playing leader.

· Don’t push them.  Kids don’t respond to deadlines, orders or anything we have to cope with.

And of course, afterwards, use their findings to see what they could mean for your company.
Did some of you already try this? 

I’d like to know how it went, what you did and how it turned out.