Comments on: SEO is Branding

By: SEO Wanna Be

SEO Wanna Be — Wed, 04 Nov 2009 12:35:47 +0000

Hi your post is amazing, It's incredible, I learned a lot about SEO and Man, this thing's getting better and better as I learn more about internet marketing. Also as part of my ongoing mission to find the absolute best tools to make money, this is without a doubt at the top of my list. Everything happened so fast!

By: Which SEO Camp Do You Subscribe To? | The RedEvo SEO Blog

Which SEO Camp Do You Subscribe To? | The RedEvo SEO Blog — Sun, 08 Feb 2009 13:07:16 +0000

[...] McKay makes some interesting points in his post about SEO as branding. He talks about latent semantics and how websites should be themed in order to give clear messages [...]

By: links for 2008-12-19 | BlueWave Media - BlueWave Media Cafe

links for 2008-12-19 | BlueWave Media - BlueWave Media Cafe — Wed, 07 Jan 2009 12:58:08 +0000

[...] 'SEO is Branding' by guest poster Ben McKay | on.eti.me developing ideas around the ideas of how it would be best to ‘teach’ someone SEO. It has always occurred to me that because of the intricacies and the continual evolution of search marketing and SEO more specifically, it really must be quite difficult to pin down in regards to methodology or content to teach. (tags: SEO teach learning marketing branding methodology) [...]

By: Nick Stamoulis

Nick Stamoulis — Mon, 22 Dec 2008 05:10:46 +0000

SEO really is a difficult channel to teach. Many people just have a hard time wrapping their heads around the concept.

By: Ben McKay

Ben McKay — Sat, 20 Dec 2008 16:07:21 +0000

@Hypotheek Google is really trying to go beyond traditional forms of LSI, now and develop contextual meaning on a far greater level.

If your’re interested, there’s some great post here explaining more about LSI from very reputable sources:
http://scienceforseo.blogspot.com/2008/12/google-research-beyond-lsi.html
http://scienceforseo.blogspot.com/2008/12/lsi-no-more.html

…definitely worthy of a read. The simple answer is yes, Google does use LSI, but as a broader definition to what was originally considered as LSI.

To answer your point on sites with no text on the page – I presume you’re talking about flash sites? Well, that goes to explain a little more about modern algorithms…they look at contextual/structural meaning as well as meaning found from text, i.e. link neighbourhoods / site structure, etc….and don’t forget they can still find text in the swfobject. As a general rule it’s a good idea to contextualise the decisions you make in SEO I think.

I hope that helps a little!

Ben

Ben McKay´s last blog post..Introduction to IR, LSA (and SEO) by Marie-Claire Jenkins

By: Hypotheek Berekenen

Hypotheek Berekenen — Sat, 20 Dec 2008 15:37:22 +0000

@Ben McKay, do you think/know Google uses LSI in every query, or is the use of LSI query dependent? Some websites don't have textual content at all, but still rank due to the enormous amounts of links pointing to the sites. And similar sites do have textual content on their site, but still getting outranked. How do you see Google using LSI in this example? Hypotheek Berekenen´s last blog post..Wat is een hypotheek?

By: Ben McKay

Ben McKay — Thu, 18 Dec 2008 20:13:07 +0000

Great points Samuel…I love expanding the ideas of what SEO, so would totally go for that!

Cheers for sharing…

Ben

Ben McKay´s last blog post..Introduction to IR, LSA (and SEO) by Marie-Claire Jenkins

By: jeffreygarofalo (jeffreygarofalo)

jeffreygarofalo (jeffreygarofalo) — Thu, 18 Dec 2008 19:27:35 +0000

RT @adellecharles: SEO is Branding http://on.eti.me/seo/seo-is-branding/ (written by @yetanotherben)

By: ajulloa (Juan Ortega)

ajulloa (Juan Ortega) — Thu, 18 Dec 2008 19:12:05 +0000

is reading :SEO is Branding http://on.eti.me/seo/seo-is-branding/

By: angie1234p (angie1234p)

angie1234p (angie1234p) — Thu, 18 Dec 2008 19:07:51 +0000

RT @adellecharles: SEO is Branding http://on.eti.me/seo/seo-is-branding/ (written by @yetanotherben)