Guest Poster: Ben McKay, Freelance Search Marketing Consultant, Just Me and My
Ben McKay has been in marketing since 2001, in various online and offline campaign management roles. In the last 3 years he has made a more permanent move into search marketing, working in-house and on a consultancy basis for various marketing and web design agencies
Lately, I’ve been developing ideas around the ideas of how it would be best to ‘teach’someone SEO. It has always occurred to me that because of the intricacies and the continual evolution of search marketing and SEO more specifically, it really must be quite difficult to pin down in regards to methodology or content to teach.