I was prompted into this by a recent post from a so called ‘expert’who clearly didn’t think out his post and what reactions would come before he posted!
Social marketing is the systematic application of marketing along with other concepts and techniques to achieve specific behavioral goals for a social good. Social marketing can be applied to promote, for example, merit goods, make the society avoid demerit goods and thus to promote that considers society’s well being as a whole. This may include asking people not to smoke in public areas, for example, ask them to use seat belts, prompting to make them follow speed limits.
So what makes an expert in these fields an expert?