Does this sound familiar?

Christmas dinner. 

A time where friends and family gather ’round a Christmas tree and stuff themselves with lots of food.  For some of them it has been a year since last time they’ve seen each other so there’s a lot of talking going on. 

At one time or another the question pops up: “What are you doing right now?”.  I explain (again) where I work and what I do (basically sell theater tickets and try not to screw up) and if they’re smart, they shut up and don’t ask any further.  But there’s always one smart ass uncle around the table, he’s the one that always has some controversial opinion about something political just for the hell of it. 

So I tell about social media and get a lot of confusing faces, it’s like teaching algebra to toddlers… it just doesn’t work.

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Okay, so you know what you want to do with social media.  But can you treat your online consumers the same way like you treat your offline consumers?  Do the same rules apply?  How do you make the transition from broadcasting to the ‘engaged’ online community?

In a way the same rules apply, but they’re slightly different between online consumers and offline consumers.  The biggest difference is the amount and the quality of information  they get exposed to and how they use that information in their decision making process.

·  Short attention span.  Depending on who did the research you’ve got from 1 nanosecond to 2 seconds to catch someone’s attention.  Online, it moves even faster. ·  They filter more information.  Because of the information overload they develop the necessary skills to filter more efficiently and more quickly through it all.  This means you have to strip down your information to its essence.

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