SEO is Branding

Guest Poster: Ben McKay, Freelance Search Marketing Consultant, Just Me and My

Ben McKay has been in marketing since 2001, in various online and offline campaign management roles. In the last 3 years he has made a more permanent move into search marketing, working in-house and on a consultancy basis for various marketing and web design agencies

Lately, I’ve been developing ideas around the ideas of how it would be best to ‘teach’someone SEO. It has always occurred to me that because of the intricacies and the continual evolution of search marketing and SEO more specifically, it really must be quite difficult to pin down in regards to methodology or content to teach.

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SEO, See with your Eyes then Optimize

This will be a three or four part series outlining some basic and key point’s regarding WordPress and Search Engine Optimization.

The title ‘See with your Eyes then Optimize’will basically represent the mission of continuous optimization and we will use this blog as an example if it fails then you know not to follow these steps! ;)

A brief outline and I hope to have the first in the series of posts up within the next 24-48 hours…

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Google penalizes Video Bloggers for Keyword Stuffing

After a final rush of development activity at Google HQ where they pulled an all nighter in the Labs a statement was released this evening by Matt.

Google recently announced amongst the inner SEO circle headed up but Matt Cutts that they have developed a way to penalize video bloggers who are ‘Stuffing’their video blog posts with keywords!

Blackhat SEO techniques are the bane of our lives at Google and it has been brought to our attention that after year’s of work from the Google team our endeavors have to take a new twist. We recently started indexing Video posts and have been very concerned with the results from some authority figures using ‘Keyword stuffing’and other subliminal techniques to hypnotize their visitors into action’s that they would not normally take like buying that blogger’s latest sensational ebook!

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The First 4 of ’7 Steps in Courting Google’

Step 1

You see her across the room!

You know Google but she doesn’t know you, you’ve put up your content but what to do first you don’t want to go straight in and mess it all up with your big mouth so you need to think about your first steps carefully!

I would suggest getting yourself looking good before you even think about that first contact! If your breath smells or your hair looks bad your not going to get a second chance!

Check your Title tag’s, read this post to help with that ‘Quick and Easy SEO Tips – Title Tags’

Also check your META and more META and ALT tags. Continue Reading

Share your link to your favorite SEO, Social Media or Marketing Ebook / Post and Win

Win what?

Don’t know yet I’m going to surprise you and to see if anyone actually bothers to share any links without knowing what the incentive will be….

Share with us your favorite Ebook or post about SEO (have to spell it out also Search Engine Optimization), Social Media or Marketing that gave you that Ahhhhh clarity of purpose or vision, I know mine which I’ll share at the end.

cheesy Share your link to your favorite SEO, Social Media or Marketing Ebook / Post and Win

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Who to follow on Twitter for Social Media & SEO tips

I recently shifted my interest not totally but more expanding my horizons from Design to SEO and Social Media.

As an avid Twitter user I searched for some interesting people to follow and listen to concerning these subjects, what I found that many people have keywords in their @username but never tweet a single thing about SEO or Social Media so I thought I would make a list of the people I found that are sharing tips either directly from Twitter or via posts that they tweet to Twitter.

In no particular order;

@jdevalk

Owner of Yoast, making WordPress all Google friendly with some nice free plugins, has a tendency to waffle about his train rides and such but some gems in between ;)

@JustinSMV

New to Twitter but shares some nice link’s to Social Media posts.

@garryconn

Full time blogger who shares alot of good stuff, you might get upset with the fact that he tweets links to his blog comments via Twitter but some of them are pretty interesting. Continue Reading

Twitter, DIGG, Stumbleupon do you have enough time?

Mike Smith recently hit a nail on the head!

Social media is fun. Social media is a great way to connect with other like minded people. Social media is a great way to interact with potential clients and customers for your business. But what are you supposed to do when social media becomes too time consuming and wraps up the vast majority of your time and you’ve been sucked into the black hole and cannot seem to get out long enough to keep your business floating?

Full article here…

Google let’s us in on some SEO secret’s!

From the Google webmaster blog:

“What are some simple ways that I can improve my website’s performance in Google?” There are lots of possible answers to this question, and a wealth of search engine optimization information on the web, so much that it can be intimidating for newer webmasters or those unfamiliar with the topic. We thought it’d be useful to create a compact guide that lists some best practices that teams within Google and external webmasters alike can follow that could improve their sites’crawlability and indexing.

Head on over and download their internal SEO secret’s document!

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